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Sartoro
Project Overview
The redesign covered the homepage and PDP structure, rethinking each section according to ecommerce best practices and the technical requirements of Shopify. The experience was designed to better present products, explain the customization process, and guide customers from discovery to purchase.
The Challenge
The main challenge was balancing a luxury brand experience with the amount of information required to sell custom garments online. Customers needed to understand fabrics, fits, customization options, measurements, delivery, and guarantees without making the interface feel complex or overwhelming.
The Solution
We created a clearer visual hierarchy, stronger product storytelling, and more strategic conversion points throughout the site. The PDP brings key purchase information closer to the product selection area, simplifies customization steps, reinforces trust, and supports discovery through recommendations, reviews, and recently viewed products.
The Result
The final design delivers a more polished and conversion-focused ecommerce experience while remaining compatible with Shopify’s development structure. Sartoro gained a scalable foundation that better communicates its premium positioning, simplifies the custom-suit journey, and supports stronger purchasing decisions.
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